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Tuesday, January 18, 2011

Hello GEOGirl! New Makeup Line for Tweens...

WALMART LAUNCHES TWEEN MAKEUP LINE
Moms! Walmart has done it again :)
Wallies will debut a new line of cosmetic products called GeoGirl. The collection is tailored to 8 - 12 year olds and contain formulas which are suitable for youthful and delicate skin.

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“GeoGirl is about teaching this generation about beauty care in a responsible way,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care. “This [line] is a great learning experience for us to determine how to communicate with this generation.”
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The makeup is contained in recyclable packaging, made with natural ingredients and is sure to be mom-friendly. Check out the names for the products below. Taken from texting slang, this is sure to be a task, even for the friendliest mom :)
1. SPF 15 Lip Balm—J4G
2. Cleanser—T2G
3. Mineral Blush—QTPi
4. Liquid2Powder Shadow—iCU
5. Body Mist—TiSC
6. Feather Lash Mascara—FYEO
7. Lipshine—GR8
8. FaceShimmer—URA*
TRANSLATION
1. Just 4 Grins
2. Time To Go
3. Cutie Pie
4. I See You
5. This is So Cool
6. For Your Eyes Only
7. Great
8. You Are A Star 
GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range.

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